There’s more to packaging design than making a product look pretty. It’s about setting the customer’s expectations, keeping your promises and over-delivering.
Packaging design: Because people do judge products by their cover
The first rule of packaging design is to know who you’re selling to. At 06Media, we take the time to get to know your products and your audience.
We make snap judgements on products every day, based on how they are packaged - whether we’re aware of it or not. But what makes us choose one product over another when they’re both selling the same thing at the same price? The answer is branding.