A brand strategy is the key to gaining control over perceptions people have about your brand. It positions your products and services in the minds of customers.
Brand identity is the collection of all the elements that are created to allow you to portray the right image to your customer.
It takes an average of 10 seconds for consumers to form an opinion of a company. Statistics about first impressions show that every second counts when it comes to making a good impression.
(Source: ActionCard)